Bringing new AI into old workflows

Generative AI Concepts

Daniel Tedesco

Data Lead, Google

Meeting our "replacement"

A robot wearing a suit sitting at an office desk facing the camera. It's in a position of attention, with its hands clasped, leaning forward into the desk.

Advantages and limitations

Advantages

Knowledge of trained fields
Very fast
Inexpensive

Limitations

Hallucination and potential bias
No common sense
Implementation challenges

Augmentation

A human asking an AI to "Please create this video for me" and the AI responds, "You got it!"

Co-creation

A human asks an AI if they should include growth numbers in a slide. The AI agrees and adds the numbers.

Replacement

An AI tells a human that it noticed and fixed a malfunctioning buoy. The human replies, "Thanks!"

A novel implementation

Augmentation: AI suggests edits, human decides
Co-creation: AI and human collaboratively write a novel
Replacement: AI generates and publishes social media posts

Identify opportunity

Image of a 3D game world beach with virtual treasure chests

Decompose the process

Flowchart showing concept, design, production, and post-production, with concept highlighted

Test an AI solution

A prompt "Three treasure chests on a light background..." being sent to a model which responds with a corresponding image

Scale up

Several concept art images of treasures chests each with a performance improvement score ranging from 1.5x to 20x.

A new way of working

Treat AI as partners rather than competitors
Prepare for lifelong learning, with AI support
Be patient with integration

A human and robot high-fiving.

Let's practice!

Generative AI Concepts