Privacy laws - when things go wrong

Introdução à Privacidade de Dados

Tiffany Lewis

Security and Privacy Instructor

When things go wrong

Impact to users when things go wrong:
- Targeted selling
- Information stolen
- Identity stolen
- Pricing discrimination

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Data paradox

Increased dependence on technology = Increased concern about privacy
Correlation between user privacy and technology usage
Data Privacy Paradox

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¹ Chen, Long and Chen, Long and Huang, Yadong and Ouyang, Shumiao and Xiong, Wei, The Data Privacy Paradox and Digital Demand (May 2021). NBER Working Paper No. w28854, Available at SSRN: https://ssrn.com/abstract=3856834

Penalties for violating privacy policies

Financial damages
Business ban
Miscellaneous penalties
- Fines
- Creation of mandated privacy programs
- Incarceration
- And more...

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Privacy laws - compliance chart

Privacy laws

Privacy laws and jurisdiction - compliance chart

Legislation and jurisdiction

Compliance and privacy chart

Privacy compliance chart

Real world privacy violations

Naughty List

Let's practice!

Introdução à Privacidade de Dados