How GDPR is reshaping business models

GDPR in Practice: Compliance and Fines

Mamnoon Hadi

Head of Analytics & Insights at Readdle

The evolution of business models post-GDPR

 

  • Shift from data quantity to data quality
  • Enhanced focus on customer trust and transparency
  • Rise of compliance audits as a core business process
  • Increased emphasis on privacy as a market differentiator
  • Adoption of privacy-by-design principles in product development
GDPR in Practice: Compliance and Fines

Case study: Microsoft's GDPR adaptation

Turned compliance into opportunity  

  • Framed transparency and control as a competitive advantage
  • Built tools to let users access, manage, and delete their data

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GDPR in Practice: Compliance and Fines

Case study: Microsoft's GDPR adaptation

Privacy by design  

  • Baked GDPR principles into every product and feature from the start
  • Ensured global operations aligned with compliance standards
  • Rewrote business contracts to clarify GDPR compliance
  • Made service alignment with regulations easy to understand

 

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GDPR in Practice: Compliance and Fines

Case study: Microsoft's GDPR adaptation

Put people first  

  • Adopted a customer-centric approach to data privacy
  • Empowered users with control, strengthening trust and loyalty

 

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GDPR in Practice: Compliance and Fines

Case study: Microsoft's GDPR adaptation

Privacy as a product feature  

  • Rolled out tools that go beyond compliance, shaped by user feedback
  • Treated privacy as a core part of the user experience - not just a legal box to tick

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GDPR in Practice: Compliance and Fines

Case study: Microsoft's GDPR adaptation

Operational excellence  

  • Conducted internal audits and checks to ensure compliance across departments
  • Built a global compliance model that set a new industry standard

 

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GDPR in Practice: Compliance and Fines

Case study insights$^1$

 

Proactive compliance:

  • Aligning compliance with long-term business goals creates a sustainable strategy

Customer empowerment:

  • By offering tools that prioritize user control, Microsoft positioned itself as a trusted leader in privacy

 

Privacy as a competitive advantage:

  • GDPR compliance has transformed into a differentiator, driving trust and loyalty

Operational sustainability:

  • Regular audits and embedded GDPR principles ensure ongoing compliance and adaptability to evolving regulations
1 blogs.microsoft.com
GDPR in Practice: Compliance and Fines

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GDPR in Practice: Compliance and Fines

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