Strategic business considerations

GDPR in Practice: Compliance and Fines

Mamnoon Hadi

Head of Analytics & Insights at Readdle

Case study: real-time bidding background

  • Real-time bidding (RTB): Advertisers bid instantly to show personalized ads when a user visits a site or app
  • Consent required: Users must agree before data like location or purchase history is used for ads
  • Right to object: Users can refuse the use of their data for advertising

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GDPR in Practice: Compliance and Fines

Case study: IAB Europe

  • Interactive Advertising Bureau (IAB) Europe's advertising practices were found in violation of GDPR

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  • The Court recognised that invasive tracking and profiling cannot be sanctioned through 'consent' pop-ups
  • The organization's cookie banners failed to obtain valid consent for data collection
  • The violation highlighted a critical flaw in the advertising industry's approach to consent
  • The European Court of Justice ruled against IAB Europe's consent practices
GDPR in Practice: Compliance and Fines

Case study: IAB Europe

 

  • The case exposes challenges in managing consent for digital advertising

 

  • Cookie banners and tracking methods used by IAB were deemed insufficient under GDPR

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  • The case marks a turning point in digital advertising practices and consent transparency

 

  • It raises questions about how advertising companies handle consumer data
GDPR in Practice: Compliance and Fines

Aligning business goals with GDPR compliance

 

  • Aligning GDPR compliance with business objectives can improve customer trust

  • Data protection should be integrated into the core business strategy

  • Transparent data handling practices lead to better customer loyalty

  • Companies that prioritize privacy often have a competitive edge in the market

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GDPR in Practice: Compliance and Fines

Case study insights

 

  • Companies that respect privacy are more likely to succeed in the long term
  • Consent management and transparency are key to building trust in digital spaces
  • Legal and reputational risks should not be underestimated in data handling
  • This ruling has far-reaching implications for major platforms, including giants like Google and TikTok, that rely on the online personalised advertising industry as part of their business model
GDPR in Practice: Compliance and Fines

Summary

 

  • GDPR compliance isn't just about avoiding fines - it's about building long-term trust

 

  • Businesses should proactively integrate privacy measures into their operations

 

  • Balancing business with data protection can lead to more sustainable growth

 

  • By prioritizing compliance, organizations can maintain a competitive edge in the market
GDPR in Practice: Compliance and Fines

Let's practice!

GDPR in Practice: Compliance and Fines

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