Strategic business considerations under GDPR
GDPR in Practice: Compliance and Fines
Mamnoon Hadi
Head of Analytics & Insights at Readdle
Case study: real-time bidding background
Real-time bidding (RTB) for targeted ads: when user visit a website or an application which has advertisement space available on for advertisers to bid in real-time to display personalized ads based on user data
Consent requirement: before displaying ads, user consent is required for collecting and processing data like location, age, and purchase history
Right to object: users can object to the collection and processing of their data for advertising purposes
Case study: IAB Europe and GDPR violations
- Interactive Advertising Bureau (IAB) Europe's advertising practices were found in violation of GDPR
- The Court recognised that invasive tracking and profiling cannot be sanctioned through 'consent' pop-ups
- The organization's cookie banners failed to obtain valid consent for data collection
- The violation highlighted a critical flaw in the advertising industry's approach to consent
- The European Court of Justice ruled against IAB Europe's consent practices
Case study: IAB Europe and GDPR violations
- The case exposes challenges in managing consent for digital advertising
- Cookie banners and tracking methods used by IAB were deemed insufficient under GDPR
- The case marks a turning point in digital advertising practices and consent transparency
- It raises questions about how advertising companies handle consumer data
Aligning business goals with GDPR compliance
Aligning GDPR compliance with business objectives can improve customer trust
Data protection should be integrated into the core business strategy
Transparent data handling practices lead to better customer loyalty
Companies that prioritize privacy often have a competitive edge in the market
Case study insights
- Companies that respect privacy are more likely to succeed in the long term
- Consent management and transparency are key to building trust in digital spaces
- Legal and reputational risks should not be underestimated in data handling
- This ruling has far-reaching implications for major platforms, including giants like Google and TikTok, that rely on the online personalised advertising industry as part of their business model
Conclusion & takeaways: strategic GDPR compliance
- GDPR compliance isn't just about avoiding fines - it's about building long-term trust
- Businesses should proactively integrate privacy measures into their operations
- Balancing business with data protection can lead to more sustainable growth
- By prioritizing compliance, organizations can maintain a competitive edge in the market
Let's practice!
GDPR in Practice: Compliance and Fines
