Planning an oral presentation

Data Communication Concepts

Hadrien Lacroix

Curriculum Manager

Presentation strategy

  An arrow pointing to the word presentation format

Data Communication Concepts

Chapter 4

 

How to build a compelling oral presentation?

  • Plan and build presentation slides
  • Avoid common mistakes
  • Present effectively
Data Communication Concepts

Plan a presentation

  • Before building slides: Plan!
  • Presentation structure
    • Purpose
    • Audience
    • Message
1 Schwabish J. Better Presentations. Columbia University Press. 2017.
Data Communication Concepts

Purpose

What type of presentation?

  • Informative
    • Current number of negative and positive ratings and words associated with negative reviews
Data Communication Concepts

Purpose

What type of presentation?

  • Informative
  • Instructional
    • How to build the model for sentiment analysis
Data Communication Concepts

Purpose

What type of presentation?

  • Informative
  • Instructional
  • Persuasive
    • Follow-up actions to revert the current situation of high number of negative ratings
Data Communication Concepts

Audience

  • Who is the audience?
    • Technical colleagues
    • Managers or executive team
    • Customer
Data Communication Concepts

Audience

  • Who is the audience?
  • How big is the audience?
    • Small meeting
      • Meeting with 10 members of the financial team
    • Conference or large meeting
      • Meeting with 100 employees from the software development department
    • Workshop
      • Technical workshop for 30 customer's IT employees
Data Communication Concepts

Message

What is the central message?

  • After one week: 90% forgotten
  • ==> What do we want to stick?
  • Opening statement
    • Capture audience's attention
      • Negative ratings scare customers away from our website
Data Communication Concepts

Message

What is the central message?

  • Open statement
  • Central message
    • One sentence
      • Delayed shipping is the main cause of negative reviews and immediate actions are needed to revert the situation.
Data Communication Concepts

Message

What is the central message?

  • Open statement
  • Central message
  • Closing statement
    • Sums up presentation and strengthens central message
      • There is a decrease in sales. Negative reviews have been increasing. Delayed shipping is causing negative ratings. Actions are needed to revert situation.
Data Communication Concepts

Structure

  • Introduction
    • Provide background information
    • Catch audience attention
    • Glimpse of presentation content
Data Communication Concepts

Structure

  • Introduction
  • Methods, analysis and model outputs
Data Communication Concepts

Structure

  • Introduction
  • Methods, analysis and model outputs
  • Conclusions and takeaways
    • Refers back to the introduction
    • Contains call-to-action statement or/and next steps
Data Communication Concepts

Outline

  • Graphs and visuals
  • Sections (five or less smaller parts)
    1. Reason for analysis
    2. Exploratory analysis
    3. Sentiment analysis
    4. Conclusions
    5. Follow-up actions
Data Communication Concepts

Keep time in mind!

  • How long do you have?
Data Communication Concepts

Let's practice!

Data Communication Concepts

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