Choosing the appropriate format

Data Communication Concepts

Hadrien Lacroix

Curriculum Manager

Data storytelling road

 

Data storytelling road

 

Data storytelling road

 

Data storytelling road

 

Data storytelling road

 

Which format is more effective?

 

Good communication format

 

• Key information
• Engaging
• Easy to understand

Which format is more effective?

 

1. Written reports

2. Oral presentations

Presentation strategy

 

Presentation strategy

 

Presentation strategy

 

Presentation strategy

 

Presentation strategy

 

Stakeholders

• Who?
• Why?
  • Accountability
  • Methodology
• How?
  • Make decisions
  • Start new project
• What?
  • Results
  • Impact

Content

 

 

• Results?
• Conclusion?
• Recommendations?
• Methods?

¹ Photo from Unsplash

Requirements

 

• Time
• Authority
• Time zone

Consumption

 

• Format
  • Document
  • Slide deck
• Delivery mechanism
  • Live
  • Asynchronous
• Audience
  • Conference room
  • Ballroom

¹ Photo from Unsplash

Oral communication

 

Advantages

 

• Relationship with the audience
• Immediate feedback
• Non-verbal cues

 

Disadvantages

 

• No permanent record of communication
• Not suitable for long messages

Written communication

 

Advantages

 

• Permanent record of communication
• Shared easily with a large audience
• Less emotional reaction to message
• Suitable to share code with colleagues

 

Disadvantages

 

• Hard to see if the message was understood
• No immediate feedback

Appropriate format

Oral presentation

 

• Who? CEO
• Why? Monthly update
• What? Accountability
• Content: Conclusions
• Requirement: Time
• Channel: Meeting

¹ Photo from Unsplash

Appropriate format

Report

 

• Who? CEO
• Why? Important decisions ahead
• How? Report to investors
• Content: Recommendations
• Channel: Email

¹ Photo from Unsplash

Let's practice!

Data Communication Concepts