Data Science for Business
Michael Chow
Data Scientist
Stated preference
Revealed preference
Be specific
Do this | Not that |
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On a scale of 1 - 5, how would you rate the quality of content on DataCamp? | How would you rate DataCamp? |
Be specific
Do this | Not that |
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On a scale of 1 - 5, how would you rate the quality of content on DataCamp? | How would you rate DataCamp? |
Avoid loaded language
Do this | Not that |
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Which of the following political issues is most important to you? | Which of the following controversial political issues is most important to you? |
Calibrate
Do this | Not that |
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Rate your interest in each of the following products at DataCamp. | Are you interested in Skill Assessment at DataCamp? |
Calibrate
Do this | Not that |
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Rate your interest in each of the following products at DataCamp. | Are you interested in Skill Assessment at DataCamp? |
Require actionable results
Do this | Not that |
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Have a hypothesis for each question. | Ask a question just because it's interesting. |
Data Science for Business