Data-Driven Decision Making for Business
Ted Kwartler
Data Dude
1) Promotion
2) Pricing
3) Product
4) Placement
Customer propensity model: provide a likelihood a potential customer will accept the offer
Customer propensity model: provide a likelihood a potential customer will accept the offer
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How much money is returned for each spent dollar?
Let's compare cost and revenue
Ultimately, the model propensities by the profit are important
Data-Driven Decision Making for Business