Why build a data culture?

Introduction to Data Culture

Joanne Xiong

Content Developer, DataCamp

Efficiency booster!

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                  Automation icon

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Introduction to Data Culture

Efficiency booster!

               

  • Robust data management and storage tools made possible
  • Enhanced decision-making processes

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                  Teamwork icon

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1 Icons made by Eucalyp, Smashicons, and Vectors Tank from www.flaticon.com
Introduction to Data Culture

Efficiency booster!

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  • Achieve automation of processes
  • Freeing-up employees from data collection, analysis, and reporting

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                  Resource allocation icon

1 Icons made by Freepik, Smashicons, and Vectors Tank from www.flaticon.com
Introduction to Data Culture

Efficiency booster!

                  Decision-making icon

                  Automation icon

               

  • Encourage effective collaborations between individuals
  • Lead to innovative solutions and approaches

                  Resource allocation icon

1 Icons made by Freepik, Eucalyp, and Vectors Tank from www.flaticon.com
Introduction to Data Culture

Efficiency booster!

                  Decision-making icon

                  Automation icon

                  Teamwork icon

               

  • Effective allocation of resources
  • More resources directed at tasks with higher business value
1 Icons made by Freepik, Eucalyp, and Smashicons from www.flaticon.com
Introduction to Data Culture

ROI of data

  • Significant return on investment

  • Chance for growth and higher profit margins

  • Data can help...

    • Identify new revenue streams
    • Optimize processes
    • Reduce costs

A pile of cash

Introduction to Data Culture

The Netflix example

Data storage and management

  • Netflix handles a vast quantity of data
  • Amazon Web Service (AWS) enables large volume storage
  • Facilitates large volume streaming

Automation

  • Cloud-based automation framework
  • Netflix Test Studio (NTS)
  • Automatically testing applications at scale

Netflix logo

1 Netflix Research
Introduction to Data Culture

The Netflix example cont.

Collaboration

  • Advanced data analytics tools
  • Inform business teams

Resource allocation

  • Enhance movie and TV show personalization
  • Optimize content and marketing strategies

Netflix logo

1 Netflix Research
Introduction to Data Culture

Let's practice!

Introduction to Data Culture

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