Getting to know your audience

Communicating Data Insights

Joe Franklin

Senior Curriculum Manager, DataCamp

Refreshing ideas

Refresh icon

The audience is the most important part of communicating.

Understand the audience's expected format.
Tailor the message based on audience feedback.
Keep the messaging simple.
Utilize context to enhance value.

Asking questions

Key questions:

What roles does your audience have?
What does your audience already know?
What does your audience need to know?
How well does your audience know you?

Come up with your own to build out your toolbox.

Question Mark Icon

Buildingsway

Company Logo

Building a plan

Obtain insights

Indoor treehouses

Build communication plan

Identify stakeholders

Paul, Yuri, and Lorraine

Checklist Icon

Importance of roles

What role do they have?

Male Icon 1

Paul: Analytics Director

Female Icon

Yuri: Warehouse Manager

Male Icon 2

Lorraine: Sales Director

Need to know

What do they need to know?
What do they already know?

Male Icon 1

Paul: Analytics Director

Male Icon 2

Yuri: Warehouse Manager

Female Icon 1

Lorraine: Sales Director

Learning from the past

How well do they know Harold?

Male Icon 1

Paul: Analytics Director

Male Icon 2

Yuri: Warehouse Manager

Female Icon 1

Lorraine: Sales Director

Let's practice!

Communicating Data Insights

Preparing Video For Download...