Storytelling in action

Communicating Data Insights

Joe Franklin

Senior Curriculum Manager, DataCamp

Starting line

 

   

 

   

1. What are we trying to say
2. What visualization is best to share our message

Buildingsway

Category	Buildingsway	Competitors
Exclusive Options	0.75	0.55
Appealing Atmosphere	0.8	0.65
Latest Treehouse Accessories	0.55	0.4
Showroom is arranged nicely	0.42	0.35
Wide Selection	0.39	0.35
Fast sales experience	0.35	0.34
I can find what I'm shopping for	0.38	0.45
Knowledgeable Sales Staff	0.45	0.55
Friendly Associates	0.45	0.6
Quick Builder Feedback	0.4	0.6

Scatter dud

Line them up

Two graphs walk into a bar

What a difference

Rough around the edges

Leveling up

Strong interaction presentation

 

Universal Principles

• Incorporate text
• Utilize color
• Simply visual elements

Getting wordy

Coloring between the lines

Simplifying the journey

Let's practice!

Communicating Data Insights