Getting an emotional response

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Iason Prassides

Content Developer at DataCamp

Have you hit the right audience?

Process Control Chart

An example of an i chart

Context

  • Show the bore depth on drilled machinery versus ideal
  • If this is outside the acceptable (grey) zone, we have permanently damaged the product
  • You are a specialist responsible for managing this drill press
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Emotion engagement

Why I'm Happy

happy smiley

  • Everything on the dashboard looks fine
  • Do not need to perform any action (or can perform a positive action)

Why I'm Angry

angry smiley

  • Something has gone wrong
  • Need to act in response to this issue
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Emotion engagement

An neutral-looking smiley

Worst case: zero emotional response

  • Dashboard not relevant to the user
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Our audience

Product Manager

  • Main focus is:
    • product success
    • product development
  • Obtaining information on product performance is vital
  • Product manager at Threads Ltd has a large team:
    • Any reports will be shared

Cartoon image of two individuals looking at performance visuals

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Let's practice!

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