Applying the methods and objectives

Processo decisionale basato sui dati per le aziende

Ted Kwartler

Data Dude

Poor Dale

Sad Analyst

Processo decisionale basato sui dati per le aziende

Hot dog research & development

Ketchup Banana Dog

  • A new product idea is pitched by the CEO (HIPPO alert)
    • People like bananas
    • People like hot dogs
    • Natural business opportunity
Processo decisionale basato sui dati per le aziende

Where's the data?

  • Predictive
    • Predictions require historical patterns. There are none.
  • Explanatory
    • Explanations are hard without data.
  • Exploratory
    • This is completely new territory for the company.

Relish Banana Ketchup Dog

Processo decisionale basato sui dati per le aziende

What is the point?

Peanut Butter Banana Dog

  • Cost vs. benefit
    • Possible unsold dogs!
  • Risk vs. reward
    • Making $1m a dog on paper won't help without a real demand.
  • Supply vs. demand
    • Demand drives the supply needed, which can aid cost vs. benefit and risk vs. reward.
Processo decisionale basato sui dati per le aziende

Exploratory market demand

Banana Hot dog Banana dog Banana hot dog
Mentions in the last 10 hours 50 88 7 3
Brand mentions (pct of posts) 17% 70% 4% 1%
Positive Sentiment 0.70 0.52 0.18 .48

$$

  • Few product mentions = no consumer saliency for the idea
  • No brand mentions = no consumer aligns a company with the idea
Processo decisionale basato sui dati per le aziende

Phew... avoided that nonsense!

$$

$$

Cost vs. benefit Risk vs. reward Supply vs. demand
Exploratory Banana-dog
Explanatory
Predictive
Processo decisionale basato sui dati per le aziende

Let's practice!

Processo decisionale basato sui dati per le aziende

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