Enhancing workflows with AI

Generative AI for Business

Carl Rosseel

Head of Business Intelligence Curriculum at DataCamp

Style Synchrony

A fashion marketing company

Creates narratives
Across all media platforms

Implementing AI

Generative AI assistant
Competitive edge?

Generative AI Assistant: Augmentation

Augmentation

Complete parts of a human task

Example - promotional video Black Friday

Generate a list of concept ideas
Human employee picks the best idea

Generative AI Assistant: Co-creation

Co-creation

Humans and AI collaborate
Generate a finished product

Example - Presenting to the client

Converse with AI about what to present
Design an engaging narrative

Generative AI Assistant: Replacement

Replacement

AI fully automates a task
Eliminates the need for human intervention

Example - Fashion trend analysis

Shift through vast amounts of data
Capture new trends automatically on social media
Analyze and compare historical and current global fashion trends

Successful human and AI collaboration

Map company processes and tasks

Track metrics
Brainstorm innovative concepts
Create process workflows

Identify tasks where the AI assistant could be valuable

Pick tasks or components that can be automated
Integrate AI in processes without loss of quality

Test and deploy

Trial and Iterate

Train a small team
Observe human & AI integration, and quality of tasks
Adjust based on employee feedback

Deploy to a wider group

Monitor performance
Explore new tasks and reiterate

Generative AI in workflows

Use cases

As a collaborator (Augmentation)
A source of inspiration (Co-creation)
Automate routine tasks (Replacement)

Rapid development

AI is designed to teach and explain
Learn faster than ever thought possible

Change Management

Patience
Introducing AI is like introducing a new team member
Continuous improvement

Let's practice!

Generative AI for Business

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