Streamlining data analysis with AI

AI for Marketing

Adel Nehme

VP Content, DataCamp

Why marketers need strong analytical skills

The AI augmented analytics workflow

What's behind the drop?

The dataset

Article Title	September	October	November	December	January
Ultimate Guide to SEO in 2025	12500	11800	11200	10500	9800
10 Content Marketing Strategies That Work	8900	9200	9500	9800	10100
How to Build an Email List Fast	15200	13100	11500	9200	7800
Social Media Marketing for Beginners	6700	6900	7100	7200	7400
Google Analytics 4 Complete Tutorial	11400	9200	7800	6100	4900
Content Calendar Template and Tips	5800	6000	6200	6300	6500
...	...	...	...	...	...

Step by step analysis with AI

• Goal: Build a line plot showing total traffic month over month across our blog.
• Context: Dataset contains a set of blog articles with month over month traffic.

Traffic decline visualized

Uncovering the declining articles

• Goal: Build a multiline plot where each article is visualized as an individual line on the plot.
• Limitations: Only include articles with average traffic above 5,000 a month.

Exploratory data analysis with AI

Exploratory data analysis with AI

Isolate the declining articles

• Goal: Isolate the articles with the biggest traffic decline from September to January.
• Limitations: Return articles ordered by most decreasing to least decreasing.

The culprits

Next steps

• Goal: Create an executive report.
• Context: Report content and details.
• Limitations: Report length and format.

From data to report

Bad prompts vs good prompts

Element	Good Prompt	Bad Prompt
Goals	Create a line chart showing total monthly traffic to visualize trends clearly.	Show me the traffic.
Goals	Identify the top 3 articles that experienced the largest traffic decline over time.	Analyze this.
Context	This data represents blog traffic from our main marketing site.	Here's some data.
Context	We noticed a decline in the dashboard metrics and want to identify the root cause.	Look at this.
Limitations	Only include articles that had more than 5,000 visits in September.	Find the problems.
Limitations	Focus your analysis on articles with a decline greater than 2,000 visitors.	Tell me what's wrong.

Context management

Data privacy and PII

Quality and iteration

Let's practice!

AI for Marketing