Accelerating marketing design with AI

AI for Marketing

Adel Nehme

VP Content, DataCamp

AI imagery in marketing workflows

Best practices for creating images with AI

Setting clear goals

"Create an image for a blog post header on top running shoes in 2026..."
"Create a 16:9 image of a perfume bottle on a table..."

Setting clear context

"Use the company logo attached, "
"Use the following colors #00FFFF, #FF00FF, #00FF00, and the Roboto font"
"The picture should evoke a futuristic mood"

Setting clear limitations

"Do not include {x} icon in the image"

Creating course promotion assets with AI

Create a 16:9 promotional image for the DataCamp course AI for Marketing.

The image should include the attached DataCamp logo, use the Poppins font, and follow the following palette featuring Neon Green (#03EF62), Navy Blue (#05192D), and White (#FFFFFF). The design should feature the tagline 'Accelerate your marketing workflows with AI'. Incorporate design elements that evoke AI and technology.

Do not include marketing related icons.

Context

Limitations

The outcome

Understanding the limits

The limits in action

Iteration and improvement

Try different models

Human review is non-negotiable

Let's practice!

AI for Marketing