AI for Marketing
Adel Nehme
VP Content, DataCamp
| Stage | Core Activities | Example AI use cases |
|---|---|---|
| Research, Planning & Ideation | Projects are scoped, campaigns are planned, and goals are set | Build distribution plans, generate audience personas, analyze competitor strategies... |
| Creation & Execution | Creative assets are developed and produced | Quality content creation at scale, generate ad copy variations, design visual assets, adapt content for different channels... |
| Measurement & Optimization | Outcomes are tracked and execution is refined based on data | Analyze performance metrics, surface actionable insights, recommend actions, build executive ready reports... |
| Iteration & Scaling | Marketers double down on what works and expand successful tactics for new campaigns | Adapt strategies across new contexts, identify new channels, refine marketing playbooks... |


AI for Marketing