Scoping marketing campaigns with AI

AI for Marketing

Adel Nehme

VP Content, DataCamp

Research, planning, and ideation

Research and Planning

Distribution > creation

Distribution vs content creation

Good marketers vs great marketers

Good marketer vs bad marketer

Good marketers vs great marketers

Good marketer vs bad marketer

Research and planning with AI

Planning campaigns with AI

Goals, context, and limitations

Goals, context, limitations

Defining clear goals

Create a marketing campaign for the new {x} fitness tracking app that will generate 10,000 app downloads within 30 days.

What good goals look like

Clearly phrased
Clearly defined outcomes
Measurable where relevant

What bad goals look like

Vague and unclear
No defined outcomes

Providing context

Our target audience is fitness enthusiasts. The app is available on iOS and Android. Available channels are social media (Instagram, TikTok, Facebook), email marketing, content marketing, paid advertising (Google Ads, Meta Ads), app store optimization, and partnerships, with a total budget of $15,000.

What good context look like

All useful information in accomplishing the task.
For marketing use-cases: Audiences, Budget, Channels, and more.

What bad context look like

Missing context in accomplishing the task
Information not useful for accomplishing the task

Adding limitations

We have an email list of 5,000 subscribers, can allocate $8,000 to paid ads, and can produce 3 blog posts and 2 social videos per week. We cannot use influencer partnerships.

What good limitations look like

All useful limitations in accomplishing the task
For marketing use-cases: Budget constraints, production capacity, channel size, and more.

What bad limitations look like

Missing limitations in accomplishing the task.
Limitations not useful for accomplishing the task.

Our final prompt

Create a marketing campaign for the new {x} fitness tracking app that will generate 10,000 app downloads within 30 days.

Our target audience is fitness enthusiasts. The app is available on iOS and Android. Available channels are social media (Instagram, TikTok, Facebook), email marketing, content marketing, paid advertising (Google Ads, Meta Ads), app store optimization, and partnerships, with a total budget of $15,000.

We have an email list of 5,000 subscribers, can allocate $8,000 to paid ads, and can produce 3 blog posts and 2 social videos per week. We cannot use influencer partnerships.

$$ $$ $$ $$

Compressing campaign planning from weeks to hours

Let's practice!

AI for Marketing