The AI paradigm shift in marketing

AI for Marketing

Adel Nehme

VP Content, DataCamp

The power of AI in marketing

AI in Marketing Overview

AI for Marketing

By the end of this course

Course Outcomes

AI for Marketing

What this course is

Copilot Interface

AI for Marketing

What this course is

AI tools

AI for Marketing

AI and marketing: A perfect partnership

Content Marketing Use Case

AI for Marketing

AI and marketing: A perfect partnership

Social Media Use Case

AI for Marketing

AI and marketing: A perfect partnership

Product Marketing Use Case

AI for Marketing

The marketing lifecycle

Stage Core Activities Example AI use cases
Research, Planning & Ideation Projects are scoped, campaigns are planned, and goals are set Build distribution plans, generate audience personas, analyze competitor strategies...
Creation & Execution Creative assets are developed and produced Quality content creation at scale, generate ad copy variations, design visual assets, adapt content for different channels...
Measurement & Optimization Outcomes are tracked and execution is refined based on data Analyze performance metrics, surface actionable insights, recommend actions, build executive ready reports...
Iteration & Scaling Marketers double down on what works and expand successful tactics for new campaigns Adapt strategies across new contexts, identify new channels, refine marketing playbooks...
AI for Marketing

Communicating with AI

Goals

$$ $$ $$

Context

$$ $$ $$

Limitations

AI for Marketing

Communicating with AI

Goals

  • "Create an outline for an article on {topic}."
  • "Refine this social copy based on {criteria}."

Context

  • "My email list is 10,000 subscribers."
  • "My paid advertising budget is $50,000."

Limitations

  • "The ad copy needs to be 150 characters."
  • "Voice and tone needs to be professional."
AI for Marketing

Let's practice!

AI for Marketing

Preparing Video For Download...