Use your market basket skills!

Análise de Cesta de Compras em R

Christopher Bruffaerts

Statistician

Recap of market basket analysis

  • Chapter 1: Introduction to market basket analysis
  • Chapter 2: Metrics and techniques in market basket analysis
  • Chapter 3: Visualization in market basket analysis
  • Chapter 4: Case study: Movie recommendations @ movieLens
Análise de Cesta de Compras em R

Other points to consider with MBA

Not in the scope of this course

  • Time dimension, e.g. when transactions were done, when a user watched a movie
  • Qualitative assessment of transactions, e.g. movie ratings

Be careful when using the apriori() function

  • Use sorting options, head and tail
  • Do not print blindly rules
  • Work with smaller subsets of rules
Análise de Cesta de Compras em R

Congratulations!

Análise de Cesta de Compras em R

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