Fundamentals of storytelling

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Hadrien Lacroix

Curriculum Manager

Challenger

challenger

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Good warning, bad delivery

slide warning about unsafe shuttle flight

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About the course

 

  • You will learn how to:
    • Communicate results to different stakeholders using storytelling
    • Structure a written report
    • Build a compelling oral presentation
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Chapter 1

 

  • Translating technical results
  • Impacting decision-making process
  • Not about spinning results!
  • Making results stick:
    • Simple
    • Concrete
    • Credible
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Data storytelling road

  Puzzle piece with the different storytelling steps

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Why are stories needed?

 

schema with steps for data science process

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Why are stories needed?

 

schema with steps for data science process

 

  • The best results have no impact without proper presentation
  • Convince change-adverse stakeholders
  • Non-technical stakeholders
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What is data storytelling?

Data storytelling is the practice of building a narrative around a set of data and its accompanying visualizations to help convey the meaning of that data in a powerful and compelling fashion

  • Anecdotes = imagination
  • Stories = memorable
  • Add value (provide context)
  • Capture audience's attention
  • Facilitate decision-making
  • Drive change
1 https://tdwi.org/portals/what-is-data-storytelling-definition.aspx
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Data storytelling

 

  • 3-minutes story:

    • What would you say in 3 minutes?

  • Big idea:

    • Unique point of view
    • One sentence

 
==> Clear and concise

1 Knaflic, Cole Nussbaumer. Storytelling with Data. Wiley Editorial.
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Data storytelling

venn diagram with the words data, narrative and visuals

 

  1. Insightful
  2. Explanatory
  3. Concise
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Data

venn diagram with the word data

 

  • Results (e.g predictions) and findings (e.g. data analysis)
  • Relevant
  • Accurate and reliable
  • Actionable insights
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Narrative

venn diagram with the word data and narrative

 

  • Compelling and easy to understand
  • Prioritize essential points
  • Drive change
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Narrative

venn diagram with the word data and narrative

 

  • Main point:
    • Avoid disconnected facts
    • Central insight
  • Explanatory context:
    • Understand background and audience
    • Clarify facts to that audience
  • Linear sequence
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Visuals

venn diagram with the words data, narrative and visuals

  • Graphs should be:
    • simple
    • engaging
    • not misleading
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logo

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Let's practice!

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