Opportunity Discovery

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Vin Vashishta

Technical Strategist

Getting started

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  • Discover opportunities to create customer value, linked to business data.
  • Balancing costs between product generation and data creation.
  • Aim for lower data costs for higher margins.
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Two sides

  • Seek high-value, non-obvious opportunities beyond the apparent ones.
  • Utilize data from all business activities for product development.
  • Access to varied data is crucial for opportunity discovery.

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Data access

 

What generates data?

  • Employees doing work
  • Customers using products
  • Experiments

Some data is hard to gather, limiting opportunities to create and deliver value with analytics

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Data dynamics: internal innovation

  • Internal processes and workflows generate data, essential for creating value.
  • Lack of technology limits access to this data, hindering value creation.
  • Reassessing opportunity discovery to include data access and costs.
  • Define current data generation and capture within the business.

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Empowering the business

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Transitioning

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  • Access to business and customer context is essential for models to learn complex domain knowledge.
  • Opportunity discovery aligns with existing technology and data capture processes.
  • Transition from obvious to right-fit opportunities for effective discovery.
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Let's practice!

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