Data sources and risks

Data Science per il Business

Michael Chow

Data Scientist

Common sources of data

• Web events
• Customer data
• Logistics data
• Financial transactions

Web data

• Events
• Timestamps
• User information

 

user_id	event_name	timestamp
1234	homepage_visit	2019-01-01 12:01:01

Personally Identifiable Information (PII)

   

"Jane Doe" = Personally Identifiable Information (PII)

Data pseudonymization

• Restricted access
• Audit logs

Data anonymization

General Data Protection Regulation (GDPR)

• Applies to all data inside of the EU
• Give individuals control over their personal data
• Regulates how long data can be stored
• Mandates appropriate anonymization
• Disclose data collection and gain consent

Let's practice!

Data Science per il Business