Solicited data

Data Science per il Business

Michael Chow

Data Scientist

Why do we solicit data?

• Create marketing collateral
• De-risk decision making
• Monitor quality

Types of solicited data

• Surveys
• Customer reviews
• In-app questionnaires
• Focus groups

Types of solicited data

Qualitative

• Conversations
• Open-ended questions

Quantitative

• Multiple choice
• Rating scale

Revealed and stated preferences

Stated preference

• Hypothetical
• Subjective

Revealed preference

• Actions
• Purchasing decisions

Best practices

Be specific

Do this	Not that
On a scale of 1 - 5, how would you rate the quality of content on DataCamp?	How would you rate DataCamp?

Best practices

Be specific

Do this	Not that
On a scale of 1 - 5, how would you rate the quality of content on DataCamp?	How would you rate DataCamp?

 

Avoid loaded language

Do this	Not that
Which of the following political issues is most important to you?	Which of the following controversial political issues is most important to you?

Best practices

Calibrate

Do this	Not that
Rate your interest in each of the following products at DataCamp.	Are you interested in Skill Assessment at DataCamp?

Best practices

Calibrate

Do this	Not that
Rate your interest in each of the following products at DataCamp.	Are you interested in Skill Assessment at DataCamp?

 

Require actionable results

Do this	Not that
Have a hypothesis for each question.	Ask a question just because it's interesting.

Let's practice!

Data Science per il Business