Laju pertumbuhan

Menganalisis Data Bisnis di SQL

Michel Semaan

Data Scientist

Delta - kueri

WITH maus AS (
  SELECT
    DATE_TRUNC('month', order_date) :: DATE AS delivr_month,
    COUNT(DISTINCT user_id) AS mau
  FROM orders
  GROUP BY delivr_month),

maus_lag AS ( SELECT delivr_month, mau, COALESCE( LAG(mau) OVER (ORDER BY delivr_month ASC), 1) AS last_mau FROM maus)
Menganalisis Data Bisnis di SQL

Delta - hasil

Kueri

WITH maus AS (...),
  maus_lag AS (...)

SELECT
  delivr_month,
  mau,
  mau - last_mau AS mau_delta
FROM maus_lag
ORDER BY delivr_month
LIMIT 3;

Hasil

delivr_month  mau  mau_delta
------------  ---  ---------
2018-06-01    123  1
2018-07-01    226  103
2018-08-01    337  111
Menganalisis Data Bisnis di SQL

Delta - jebakan

  • Angka mentah, absolut
  • Hanya menunjukkan satu dari tiga hal tentang suatu variabel
    • Menurun jika $\delta \lt 0$
    • Stabil jika $\delta = 0$
    • Meningkat jika $\delta \gt 0$
Menganalisis Data Bisnis di SQL

Laju pertumbuhan - ringkasan

  • Laju pertumbuhan: Persentase perubahan suatu variabel dari waktu ke waktu relatif terhadap nilai awalnya
  • Rumus: $\frac{Nilai\:saat\:ini\:-\:Nilai\:sebelumnya}{Nilai\:sebelumnya}$
  • Contoh: $\frac{67 - 50}{50} = 0.34 = 34\% $
Menganalisis Data Bisnis di SQL

Laju pertumbuhan - kueri

Kueri

WITH maus AS (...),
  maus_lag AS (...)

SELECT
  delivr_month,
  mau,
  ROUND(
    (mau - last_mau) :: NUMERIC / last_mau,
  2) AS growth
FROM maus_lag
ORDER BY delivr_month
LIMIT 3;

Hasil

delivr_month  mau  growth
------------  ---  ------
2018-06-01    123  122.00
2018-07-01    226  0.84
2018-08-01    337  0.49
Menganalisis Data Bisnis di SQL

Pertumbuhan

Menganalisis Data Bisnis di SQL

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