Visualizzare i dati di scelta

Choice Modeling for Marketing in R

Elea McDonnell Feit

Assistant Professor of Marketing, Drexel University

xtabs(~ trans, data = sportscar)

trans
  auto manual 
  3001   2999

xtabs(~ trans + choice, data = sportscar)

        choice
trans       0    1
  auto   1627 1374
  manual 2373  626

xtabs(choice ~ trans, data=sportscar)

trans
  auto manual 
  1374    626

Tracciare l'output di xtabs()

plot(xtabs(~ trans + choice, data = sportscar))

Conteggi scelta trasmissione

plot(xtabs(~ trans + segment + choice, data = sportscar))

Conteggi scelta trasmissione per segmento

Choice Modeling for Marketing in R