Importance of data quality

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Chrissy Bloom

Head of Enterprise Data Strategy & Governance

Data quality generates business value

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Activities for good data quality

Data used for decisions and processes:

  • Is monitored for data quality
  • Has timely issue resolution
  • Is produced and consumed by people who understand data quality

The data quality process is continuous

activity cycle

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Value on the offense

Business Value on the Offense:

  • Increased competitive edge

    • better decisions

  • Increased customer satisfaction

    • better customer interactions

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Value on the defense

Business Value on the Defense:

  • Increased data risk mitigation
    • faster issue identification
  • Increased process efficiencies
    • more streamlined processes

risk icons

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Checking for data quality

How do you know you can trust data to make business decisions?

  • Check that it is the latest data available
  • Check for duplicate records
  • Check that the dataset is complete
  • Check for completeness of expected values
  • Check for valid values

If data meets your data quality criteria, it is fit for use.

checklist

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Let's practice!

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