Criando abordagens personalizadas

IA para Vendas

Jody Geiger

Co-Founder, AI Sales Studio

Mantenha o lado humano

  • Abordagens genéricas são ignoradas
  • IA = velocidade, você = voz
  • Regra prática: você realmente diria isso?

*Imagem: Ícone de e-mail único com balão escrito Parece comigo*

IA para Vendas

Crie seu mini guia de estilo

*Imagem: Dois pequenos cartões de e-mail lado a lado com destaques*

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  • Reúna 2–3 e-mails que tiveram resposta
  • Ache padrões: tamanho das frases, abertura, call to action (CTA)
  • Anote frases que soam como você
IA para Vendas

Faça um briefing enxuto para o Copilot

*Imagem: Fluxo de caixa de briefing para logo do Copilot e três rascunhos*

  • Quem: persona e contexto do cargo
  • Gancho: um sinal recente e específico
  • Valor: um problema que você realmente resolve
  • Pedido: um próximo passo de baixo compromisso

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  • Input --> 3 variações curtas
  • Mantenha sua abertura e CTA (Call to action)
  • Evite hype, prefira português claro
IA para Vendas

Três frases e ajuste por persona

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Para um CFO (foco em custos e risco)

Subject: Cut acquisition costs without slowing growth

Hi Chris,

I came across your post on AI’s impact on sales performance. Sharp take.

I’ve been working with finance leaders who are using AI to reduce sales costs
 by 10–20% while improving forecast accuracy. The key: identifying and
 prioritizing accounts most likely to convert, so spend aligns with ROI.

Would it make sense to share a quick example of how they're doing it?

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Para um VP de Vendas (foco em pipeline e tempo)

Subject: Build stronger pipelines in less time

Hi Chris,

Loved your post on AI and sales performance. Spot on.

Sales leaders I work with are using AI to spot high-intent accounts earlier,
so reps spend more time with buyers who are ready to move.
The result: shorter cycles, cleaner pipeline coverage,
and higher win rates without adding headcount.

Worth sharing a quick example of how they're doing it?
IA para Vendas

Edite rápido por clareza e credibilidade

Antes

Subject: Cut acquisition costs without slowing growth

Hi Chris,
I saw your post on how AI is transforming
sales performance - insightful read.
Many finance leaders I work with are using AI
not just to drive growth, but to cut
acquisition costs and reduce forecast
uncertainty by identifying which accounts
are truly worth pursuing.

Would you be open to a brief 10-minute chat
to explore how this could help optimize spend
and lower risk in your sales process?

Depois

Subject: Cut acquisition costs without slowing growth

Hi Chris,

I saw your post on how AI is transforming sales performance. 
Great insights.

Finance leaders I work with are using AI to reduce 
acquisition costs by 10 to 20% and improve forecast accuracy, 
by focusing resources on the accounts most likely to 
convert.

Would it make sense to share a quick example of how they’re 
doing it?

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  • Três passadas: clareza, credibilidade, corte de 20%
IA para Vendas

Follow-ups que agregam valor

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Subject: Quick example from a recent AI project

Hi Chris,

Thought you might find this relevant.

A sales org I worked with recently cut acquisition costs 
by 18% using AI to pinpoint high-value accounts earlier 
in the cycle. It helped them focus spend where conversion 
likelihood was highest.

Would it make sense to share how they approached it?

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  • Não use "just following up"
  • Traga uma prova, comparação ou pergunta
  • Três formatos: empurrão, valor agregado (aqui), encaminhado
  • Regras: nada de fatos inventados por IA
  • A mensagem é sua responsabilidade
IA para Vendas

Vamos praticar!

IA para Vendas

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