可视化选择数据

R 中的营销选择建模

Elea McDonnell Feit

Assistant Professor of Marketing, Drexel University

xtabs(~ trans, data = sportscar)

trans
  auto manual 
  3001   2999

xtabs(~ trans + choice, data = sportscar)

        choice
trans       0    1
  auto   1627 1374
  manual 2373  626

xtabs(choice ~ trans, data=sportscar)

trans
  auto manual 
  1374    626

绘制 xtabs() 输出

plot(xtabs(~ trans + choice, data = sportscar))

变速方式与选择计数

plot(xtabs(~ trans + segment + choice, data = sportscar))

分细分市场的变速方式选择计数

R 中的营销选择建模