数据叙事
传达数据洞见
Joe Franklin
Senior Curriculum Manager, DataCamp
一图胜千言？
好故事传达单一洞见
找出不同
为什么？
参与度
1 Small, D. A., Loewenstein, G., & Slovic, P. (2007). Sympathy and callousness: The impact of deliberative thought on donations to identifiable and statistical victims.
记忆黏性
1 Heath, C., & Heath, D. (2010). Made to stick: Why some ideas survive and others die.
