用 AI 精簡資料分析

AI for Marketing

Adel Nehme

VP Content, DataCamp

行銷人為何需要強大的分析能力

AI 強化的分析流程

下滑背後是什麼？

資料集

文章標題	September	October	November	December	January
Ultimate Guide to SEO in 2025	12500	11800	11200	10500	9800
10 Content Marketing Strategies That Work	8900	9200	9500	9800	10100
How to Build an Email List Fast	15200	13100	11500	9200	7800
Social Media Marketing for Beginners	6700	6900	7100	7200	7400
Google Analytics 4 Complete Tutorial	11400	9200	7800	6100	4900
Content Calendar Template and Tips	5800	6000	6200	6300	6500
...	...	...	...	...	...

用 AI 逐步分析

• Goal: 建立折線圖，呈現部落格每月總流量變化。
• Context: 資料集包含各篇文章的逐月流量。

視覺化流量下滑

找出下滑的文章

• Goal: 建立多折線圖，將每篇文章畫成一條線。
• Limitations: 只納入月均流量高於 5,000 的文章。

用 AI 做探索性資料分析

用 AI 做探索性資料分析

篩出下滑文章

• Goal: 篩出從 September 到 January 流量降幅最大的文章。
• Limitations: 依降幅由大到小排序返回文章。

元凶找到了

下一步行動

• Goal: 製作管理報告。
• Context: 報告內容與重點。
• Limitations: 報告長度與格式限制。

從資料到報告

差的提示 vs 好的提示

Element	Good Prompt	Bad Prompt
Goals	Create a line chart showing total monthly traffic to visualize trends clearly.	Show me the traffic.
Goals	Identify the top 3 articles that experienced the largest traffic decline over time.	Analyze this.
Context	This data represents blog traffic from our main marketing site.	Here's some data.
Context	We noticed a decline in the dashboard metrics and want to identify the root cause.	Look at this.
Limitations	Only include articles that had more than 5,000 visits in September.	Find the problems.
Limitations	Focus your analysis on articles with a decline greater than 2,000 visitors.	Tell me what's wrong.

情境管理

資料隱私與 PII

品質與迭代

一起來練習吧！

AI for Marketing