Final thoughts

Marketing Analytics: Predicting Customer Churn in Python

Mark Peterson

Director of Data Science, Infoblox

• Defined customer churn
• Exploratory data analysis

• Drop unnecessary features

• Feature scaling

• Making predictions
• Training and testing sets

Churn Workflow

Recommended next steps

• Exploratory Data Analysis in Python
• Designing Machine Learning Workflows in Python

Additional resources

• Kaggle competitions
• Coursera advanced business analytics specialization

Great Work!

Marketing Analytics: Predicting Customer Churn in Python