Adding New Features

Marketing Analytics: Predicting Customer Churn in Python

Mark Peterson

Director of Data Science, Infoblox

Additional Data Sources

Churn Features

• Region Code
• Total Charges
• Total Minutes
• Minutes Per Call
• Cost Per Call
• Total Calls

Model Improvement

Benefits | Costs

• Benefits
  • Improved Return on Investment
  • Decreased Costs
  • Increased Performance
• Costs
  • Increased Complexity
  • Increased Resources
  • Increased Time to Operationalizing

Let's practice!

Marketing Analytics: Predicting Customer Churn in Python