Inspecting choice data

Choice Modeling for Marketing in R

Elea McDonnell Feit

Assistant Professor of Marketing, Drexel University

Data for linear regression

Data for linear regression

Choice Modeling for Marketing in R

Data for a choice model

Choice data

Choice Modeling for Marketing in R

Summarizing choice data with choice counts

To count up the number of times a car is chosen at each price point:

xtabs(choice ~ price, data = sportscar)

Resulting in: 

price
  30  35  40 
1010 666 324
Choice Modeling for Marketing in R

Let's look at some choice data in R!

Choice Modeling for Marketing in R

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