Marketing and royalties

Course Creation at DataCamp

Kelsey McNeillie

Instructor Success Manager

Marketing and royalties

  • "How will learners know about my course?"
  • "Will anyone take the course?"
  • "When will I get paid?"
  • "How the heck do royalties work?"
  • "Are taxes withheld in payment?"
Course Creation at DataCamp

Promoting your course

 

Course launch marketing form

Course Creation at DataCamp

Promoting your course: Newsletter

  Screenshot of DataCamp newsletter contents

Course Creation at DataCamp

Screenshot of DataCamp announcement on Twitter

Course Creation at DataCamp

Promoting your course: Instagram

  Screen Shot of Instagram post

Course Creation at DataCamp

Screenshot of DataCamp announcement on Facebook

Course Creation at DataCamp

Promoting your course: Homepage

 

Screenshot of DataCamp announcement on DataCamp homepage

Course Creation at DataCamp

Promoting your course: your turn!

 

  • Ongoing promotion
  • Social media posts
  • Blogs
  • Community tutorials

 

Instructor Marketing Kit.png

1 https://assets.datacamp.com/email/other/Instructor%20Marketing%20Kit%20(1).pdf
Course Creation at DataCamp

Getting paid: How royalties work

Payment is based on course completions

royalties = subscription_amount * royalty_rate * scaling_factor * num_completions

Photo of piggy bank and coins

Course Creation at DataCamp

Getting paid: Paperwork, paperwork, paperwork

 

  • Vendor setup form
  • W-9 (for US-based instructors)
  • W-8 (for non-US instructors)

 

QUESTIONS: [email protected]

 

Graphic of paper and a pen

Course Creation at DataCamp

Getting paid: When?!?

Graphic of a money tree

 

  • Prepayment at hard launch
    • Typically $2,500
  • Quarterly payments
  • Payments made electronically

 

The median quarterly earnings are approximately $800-1000 for established courses.

Course Creation at DataCamp

DataCamp Affiliate Program

 

  • Credit for anyone who clicks and subscribes within 45 days
  • 30% of a yearly subscription
  • 100% of first month of a monthly subscription

 

DataCamp affiliate program overview

1 https://www.datacamp.com/affiliates
Course Creation at DataCamp

Let's review!

Course Creation at DataCamp

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